The world of ecommerce is becoming more competitive with each passing day. If you do not have the right SEO policies, your business may get a hit.
Technical SEO helps your website to get a high rank in the SERPs through organic searches. The Ecommerce Conversion Rate of your business improves and it becomes simpler for you accelerate your business growth.
The blog here precisely provides a bunch of guidelines that you can follow to implement robust technical SEO strategies.
Setting the Site Structure
The site structure should be designed properly. You need to follow a well-defined sequence such as: Home > Product Categories > Product sub-categories > Products
Creating a Good URL for Each Web Page
You must hire the best digital marketing experts to create a clear, crisp, and interpretable URL for each page of your ecommerce website.
If the URL is nicely set, it complies with the algorithm of search engine, and can help in bring more traffic to your website through organic searches.
You need to keep the URL:
- Short
- Comprised of focus keyword
- Having a clarified hierarchy
- Having hyphens that separate the words
Optimizing the HTML site map of your site
HTML site map of a website helps the shoppers to smoothly navigate across the business platform. The more organized, the better it is for your ecommerce business.
It is important to keep in mind that HTML site map is a kind of internal linking within various web pages of your site.
Performing a detailed analysis of log files
Log files are technical files that provide information about interactions between your website and customers.
You can hire top digital marketing experts who assess the log files and find insights about the crawl budget of your business website.
Accordingly, you may bring changes in the budget or optimize it to get the desired results from your platform.
Improving the Crawl Budget
One of the strikingly effective attributes of extensive E-commerce SEO Services is to improve the crawl budget of the website. Google Search Console is a nice tool to check the budget.
The following steps can be taken to improve the Crawl Budget:
- Optimizing the link structure
- Increasing the number of high-quality backlinks
- Removing any duplicate content
- Fixing all broken links
- Regularly updating the sitemap
Fixing the HTTP error issues
It is intelligent to locate HTTP error issues and fixing them without wasting any time. You can rely on the expertise of certified digital marketing experts you hire from a renowned SEO company India.
Using Canonical Tags
If you own a big ecommerce website with thousands of products, different URLs can lead to the same content.
A standard canonical tag helps in avoiding such a situation. The HTML element of the tag would guide the search engine to crawl the desired URL version.
It is mandatory to leverage the power of canonical tags on the website’s homepage.
Using Robots.txt
Trusted SEO Packages have provisions to use Robots.txt in the ecommerce website. You can extract good utility from it:
- Blocking the non-public pages and pages with sensitive information
- Maximizing the Crawl Budget
- Preventing the resource pages of the website to get indexed
In recent times, the ecommerce companies don’t use Robots.txt in their websites. Google has advanced significantly to automatically crawl the web pages if other SEO basics are properly implemented
Still, there is no harm to use it when you want to optimize the business site for the search engine.
Redirecting The Out-Of-Stock Product Pages
One of the crucial things that you need to keep in mind is to efficiently redirect all the out-of-stock product pages.
If such pages are not redirected, the search engine rank of your website may get a hit. It is a better idea to redirect the page link to a closely relevant product page.
Address Thin Content Issues
Thin content is content that doesn’t have rich, detailed information about the product. It can be detrimental for your site’s position in the SERPs.
You can depend on the prolific skills of top SEO experts to enrich the thin content of your website. It is about providing concrete value to your target customers.
Thin content degrades user-experience. You don’t want it to happen when you want to penetrate further in the target market.
Moreover, duplicate content affects the rank of your ecommerce website. You need to mandatorily address the issues if you want to improve the rank of your website.
Proper Rendering
In layman language, rendering, if done properly, helps a site to be indexed by Google algorithms. There are two broad categories of rendering:
- CSR, known as client-side rendering
- SSR, known as server-side rendering
It is essential to hire top digital marketing professionals to get the work done effectively.
Improving The Page Speed Significantly
Page load speed or page speed is one of the most crucial ranking factors for any website.
Hence, if you want to move ahead of your competitors, make it a priority to improve the page speed of your website.
When the page load speed is high, the conversion rate of your ecommerce business is high, and vice-versa.
Good page speed ensures a low bounce rate of your website. It helps in keeping the target customers interested in your platform. It further leads to a more sustainable revenue flow.
Making The Data Structured
Structured data simply means organized information in a comprehensible layout. The main elements of structured data in an ecommerce website are:
- Name of the product
- The aggregate rating of the product
- The market price and discount of the product
- The availability status of the product
It is vital to add and integrate the above-mentioned schemes to make the date structured.
Focusing On Mobile-First Index
It is compulsory to make the ecommerce website responsive to mobile interfaces. Since 2019, Google has prioritized mobile-first index for all kinds of websites.
Get In Touch with Renowned Experts
The priority should be to hire expert digital marketing professionals who have numerous years of experience in applying Technical SEO for ecommerce websites. Discuss your requirements with the experts.