Let’s explore the top 10 advanced SEO strategies for 2023 that you should try to gain an edge on and outperform your competitors. Also, check out the latest SEO tips & forecasts that you should work on.
With growing online competition, SEO has become stiffer and more competitive. To gain an edge and drive revenue, businesses need to execute strategies differently. Whether it’s personal branding, enterprise, or E-Commerce, business owners need to opt for SEO services to stay relevant.
As search engine algorithms are changing rapidly, it’s important to switch to an advanced SEO strategy to drive traction. If you are new to search engine optimization and looking for ways to thrive online, then we have you covered. In this article, we will have a look at the top ten advanced SEO strategies for 2023 that you need to know.
Whether you are new to SEO or doing it for a while, these advanced strategies work seamlessly for all domains. On this note, let’s get started with these tips and SEO Trends right now to thrive online:
What You Will Learn
With the growing popularity of SEO techniques, there are many businesses that are following old strategies that will bring no benefits at all. In this post, you will learn about where the market trend is heading. In addition to this, you will have a look at the actual strategies that you need to follow to gain the desired results.
Whether you need to bring more leads, traffic, or brand awareness to your company, these SEO strategies, and effective SEO techniques will help you move ahead. Even if you are a beginner, you will learn a lot of things that you can apply to outperform your competitors.
Prerequisites — Things You Need to Know
Before we start with an advanced SEO strategy, you need to understand that these are all white-hat SEO strategies that will bring massive results. You need to have basic knowledge of SEO implementation so that you can understand how to execute these strategies. Even if you know the basics of meta tags, link building, and content optimization, then you will find this post much easier to understand. On this note, let’s start with these powerful and results-driven tactics.
1. Focus on Quality Link Building
Earlier, businesses used to build backlinks in bulk regardless of their domain authority and overall trustworthiness. Earlier, Google and other search engines’ algorithms were used to focus on the number of links but for a domain. So, SEO executives used to make hundreds of links to gain a competitive edge. However, these tactics don’t work anymore as the focus has been shifted to quality rather than to quantity.
You can perform a quick competitive analysis to check where your competitors have built the links. Once you prepare the list, you can check their domain authority and page authority. After this, you need to filter out those domains that fit perfectly for your business. You can start manually approaching them for guest post opportunities. Even if the websites fail on the first attempt, it will help you build a strong relationship that goes a long way. In 2022, 2023, and beyond, never try to buy the spammy link-building package that promises you hundreds of links at a mere price. It will do more damage to your website’s DA than bring any benefit. So, to conclude, it’s better to focus on building high-quality links instead of running after quantity.
Also, Read – SEO for Ecommerce: A Guide for Technical SEO
2. Don’t Obsess with the Number One Spot
The hard truth is, it requires a lot of effort, resources, and money to rank and retain the position. But, smart businesses never focus on only a single aspect of SEO. They focus on building their online reputation and improving CTR and sales. In 2023, the right strategy will be to aim for more transactional and informative keywords. If you focus on a short highly competitive keyword, it doesn’t guarantee you sales and conversions. So it’s better to prepare a keyword strategy that will drive real business.
Instead of struggling to grab the first position, go for long-term keywords that your customers are already searching for. Once you start ranking for those long-form transactional keywords, sales and traction will improve. Search for keywords that customers are searching for from a buying intent and then optimize the content.
Number one spot is a long-term game and you can’t put your entire focus on the same thing. It’s better to first create a solid foundation of other low-competition keywords. Many business owners follow the exact opposite strategy — they aim for competitive keywords and overall opportunities. This consumes more time and effort. You can use a good SEO tool that will help you gain access to several such good keywords that you can use for your site. While performing competitive analysis for keywords, also look at the domain authority of the website. It will give you an idea of how much time and effort you will need to start ranking.
3. It’s Not About Bots Anymore
Earlier, an SEO Strategy was solely for impressing the search bots to improve visibility. But, the search engines including Google now focus more on user experience and quality of information. So, it’s better to pay attention to offering quality UX. There are several ways you can focus on improving the quality.
For example, you can perform a content audit and optimize the content for trending keywords. Pick those keywords that visitors are searching for the most. If you offer some services, then cover the HOW-TOs and WHY of the services. It will give a better perspective to the users. The best way to improve user experience is to cover all questions that visitors are searching for. It will give you a competitive edge and also improve search visibility.
Prepare a content calendar to generate more traction from the targeted audience. You can cover both long-form and short articles under the calendar. When you cater to your visitors’ requests first and put search engines second, magic happens. Let’s think about it from a different perspective — when you opened the business, you did it for your customers, right? The same thing goes with SEO as well. It’s important to follow the search parameters, but the priority always remains for your end-users. Always focus on the pain points of your customers and try to solve them through your business. The biggest benefit of doing this is that you gain more organic traffic from the search engines.
Also, Read – How To Produce SEO-Friendly Content
4. Focus on Long-form Content
Rich snippets, also known as position zero results are a powerful way to drive more traffic. In 2023 and beyond, you need to focus on ranking for featured snippets by creating long-form content. Featured snippets give easy information access to visitors. The possibility of clicking on that link increases drastically. That’s the reason why you need to create long-form content for gaining a featured snippet. You can create FAQ questions, and work on the overall structure of the content to improve the probability.
While creating long-form content, try to cover as many questions as possible. It will improve the retention rate of your website. Do a basic Google search to understand what are the queries that your potential customers are dropping. You will gain a perspective to create an outline for the content. You can divide the content into smaller parts and incorporate vital information into it. Use the SEO tool to find out high-search volume long-form keywords that you can use as questions. It will help you format the content from the perspective of readers.
While creating long-form content, make sure you pick evergreen topics that define the core of your industry. As with time, these long-form contents will start ranking for your domain and bring higher benefits to you. Treat the long-form content as an investment to gain more featured snippets for your website and drive more traffic. With time, keep updating the content with the latest stats, facts, and numbers to ensure your visitors get reliable information.
5. Image Optimization Becomes Prominent
Earlier, the sole focus was on content and backlinks but, with time, the scope for optimization is growing significantly. Along with content and backlinks, you need to focus on images in 2023 to gain more traction from the audience. In advanced SEO strategy, Images help you to improve the overall browsing experience and add more value to the content.
In 2023, and beyond, you need to ensure that images are also adding more information to the content. Be it infographics, or standard-size images, ensure they are not only solely for decoration purposes. Ensure all the parameters are optimized as per the SEO standards. The first important thing you need to optimize is the alt tags for the images. Alt tags help search engines to give better context to users. You can also use your keywords to optimize the alt tags of images. However, it’s important that you don’t stuff the keywords and make them natural and helpful.
Along with alt tags, you need to focus on the overall size of images. If the images are of high resolution, then you need to reduce the size to ensure the page loads faster. Many business owners don’t use a CDN to optimize images and bigger files on their websites. In 2023, where website speed plays a major role, you need to have a CDN for your website. In addition, if there are decorative images or videos on your website that are necessary, then ensure they are of a lower size. If you are into the E-Commerce business, then image optimization and using CDN becomes more prominent.
6. Google’s E-A-T
Google’s E-A-T concept is critical to understand as it applies to all online businesses. E refers to expertise, A refers to authority, and T refers to trustworthiness. You need to pay special attention to these qualities while creating content. Especially if your website falls into the YMYL category. It refers to your money or your life. Websites related to finance, and healthcare fall under this category. Even if your website doesn’t belong to these categories, you need to comply with the E-A-T concept.
It may sound complicated but it’s all about ensuring the content is intact, original, and informative. For ensuring that your website follows E-A-T, ensure the content is of high quality and it’s not misleading. There are several websites that offer misleading content that is not verified by experts. In E-A-T, if you are posting YMYL content, you need to mention the name of experts that have checked the content to ensure its authenticity. It will give your users assurance that the content published on the website is legitimate and trustworthy.
In simple terms, we can say that your content should deliver the best value without any kind of falsified information. You can also incorporate videos and images in your content strategy. With this, you can boost the overall engagement rate of your website. In 2023 and beyond, Google’s EAT will become a prominent aspect of search optimization. You can take the help of the best SEO Company in India that will help you optimize the content considering E-A-T. Websites that churn content should expect less ranking than that website creating genuine content.
7. Search Quality Rater Guidelines
Google is no longer only a bot-based search engine that completely works on its algorithms. Along with this, Google has a large team of professionals that manually scans the content and rate it based on quality. So, it has become important for businesses to keep the content quality top-notch.
Google has a team of more than 10,000 search quality raters across the globe that keep a check on the content being published on websites. These raters are asked to conduct searches and rate the page quality that is being ranked in top positions. Based on their feedback, the top search rankings are changed. Every year, Google sends new guidelines to these raters and they are being followed to evaluate the organic results.
You can find Search Quality Rater guidelines and tips to improve the website to a certain extent. According to the official document, Google says that the most beneficial content is ranked the highest. On the other hand, those sites that don’t help users to solve their problems are ranked at a lower position. For example, pages that spread fake news, violence, misinformation, or biased news, are ranked at the lowest positions. You will find various tips and tricks based on your domain. You need to ensure that the content is updated, informative, and useful. Especially for medical and financial domains as these are very critical and can directly impact health or finance. It’s important to get the content reviewed by experts. That’s why you need to keep an eye on these changes.
8. Advanced Keyword Research
Keyword research goes beyond basic competitor research and to gain an edge, you need to hone your strategy in 2023. You need to categorize your keyword research and then prepare content accordingly. You can begin your keyword research by searching for competitors’ keywords and then filtering the keywords on which your website can rank.
Along with this, you need to search for long-tail keywords that the visitors are searching for to find you. There are several long-tail LSI keywords that you need to use for optimizing the content. Whether you are into personal branding, enterprise business, or E-Commerce business, you need to leverage LSIs. Focus on keywords that can bring maximum traction based on the transactional value. Along with this, keyword research should be done considering the intent of users. As there are several keywords that have multiple meanings. So, you need to ensure the intent of keywords is right and they are catering to users’ queries.
While creating infographics, you also need to perform keyword research in 2023 to ensure it will help you rank in top positions. To stay relevant in this competitive environment, you need to optimize the pages with the right keywords. Based on search intent, when you optimize the pages, there is a higher possibility of top-ranking positions.
9. Original Content
Original content is the key to effective SEO techniques in 2023 and beyond. Regardless of which industry you’re in, you need to prepare original content to add more value. It’s good to have a look at competitors’ content for inspiration and then prepare better content than them. Google and other search engines pay a lot of attention to content and you have to deliver a comprehensive and informative aspect of the topic.
Original content helps you outperform competitors and gain a competitive advantage. It’s important to hire professional writers to draft content for your website and ensure it’s plagiarism-free. Many business owners copy the content and use it on their website but it hurts the website’s reputation. In severe cases, Google and other search engines also penalize the websites. In that case, it becomes difficult to fix the penalty and revive the ranking.
Be it personal branding or an enterprise website, you need to take care of content originality. In addition, if you own an E-Commerce website, it’s important that you tweak the content and then use it on the website. It is because the default content is already being used on many websites and you won’t rank either if used. So, it’s better to take the content and let the professional writers frame the content taking references and improving the ranking. Only a few business owners focus on creating original content for E-Commerce websites. To stay relevant in the business and thrive online, you need to focus on quality content. There are tools available to tweak the content, but in 2023 and beyond, there is no benefit of using these tools to create the content.
10. User-focused Design
The last but most important thing that you need to consider in the latest & best SEO Tips is overall design usability. In 2023 and beyond, companies need to focus on the usability of the website and how to make the complete experience more interactive. To hone SEO ranking, you need to ensure that the website design is fluent in both desktop and mobile versions.
It is because Google’s mobile-first indexing is becoming a trend and in the upcoming time, it will become mainstream. User-focused design is all about enabling a productive experience on a website and taking the maximum benefit of it. As the SEO landscape is changing, the design trends also change with time. To stay relevant in the business, you need to focus on keeping up with the design trends.
Whether you are using CMS or building a website from scratch using HTML, you need to ensure the website loads faster. On mobile devices, the functionalities should be accessible and easy to navigate. If you are using a stock theme, first check it for malicious files and viruses as it will hamper the SEO by increasing the server load. It’s better to go for a paid theme and then customize it as per your requirements.
Get started with these tips and gain a competitive edge over others. In 2023, the SEO paradigm is going to change significantly. To drive an edge, you need to personalize the content and best SEO strategies. If you don’t have an in-house team, it’s better to hire a professional SEO company and get started with advanced SEO tips & techniques. There are several companies take help you keep up with the SEO trends and get ahead of the curve. Whether you are a beginner or doing SEO for a while, these tips will help you gain an edge. These latest forecasts will you plan better strategies that will gain you more traction and traffic to your website.