With growing digitization, online competition is surging like never before. Be it enterprise, E-Commerce, or local businesses, companies are trying to acquire more customers through online marketing. As there are several ways to promote business, SEO remains the evergreen choice.
If you are new to SEO and wondering what it is and how it can benefit your business then we’ve got you covered. In this post, we will have an in-depth look at what an SEO company is and how it works for you.
What is an SEO company?
An SEO company is basically a service provider in the field of digital marketing. They mainly focus on promoting businesses through search engine optimization (SEO), off-page optimization, and link development. These agencies can help you to improve your rankings, generate more leads, increase sales, and create trust in the target market by introducing credibility for your brand online.
What is an SEO company Doing?
These search engine optimization companies do everything white-hat possible to drive traffic and potential customers for your business. They help in making content that gets more traction and attraction both in search engines and social media websites like Facebook, Twitter, and LinkedIn. These agencies work on targeted keywords so you get an audience who actually searches for what you serve online.
Then comes link development which is another important aspect of the digital marketing process. A reliable SEO company in India develops links between your website and others trusted platforms such as blogs, forums, etc., keeping in view the anchor text. This process allows you to increase brand equity with a large number of people globally by earning their trust through authentic link development efforts.
How does an SEO Company Work?
Although it appears to be a simple task behind that façade of simplicity lies a sophisticated process involving skilled people working hard towards one goal. Here’s how they do it:
- Identifying client’s business objectives
- Analyzing competition
- Site analysis
- Content planning
- Strategy development
- Content creation
- On-going optimization
Identifying client’s business objectives:
To get a better understanding of the client’s industry and business model, professionals from SEO companies first research about you and then ask questions, this is very important because it helps them to deliver you a result that aligns with your business objectives.
Analyzing competition:
In order to provide customized SEO solutions, search engine optimization companies study how competitors are managing their online presence and analyze which techniques are working for them.
Site analysis:
These professionals evaluate the quality of web pages on your website using several tools such as Moz Paragraphs. They look into the general content structure, design layout, etc. In order to determine whether a particular page can be ranked or not. They also analyze things like load time, server errors, broken links, meta information issues, and many more technical details related to site performance.
Content planning:
For performing well on search engines, your web pages need to be unique and non-duplicate. However, original content cannot be designed overnight as it takes time and effort to make a unique piece. This is where SEO experts plan for relevant topics that can attract more audiences to your website. They build a mix of content including blog articles, press releases, company news, videos, infographics, etc. With the intent of providing useful information about your business.
Strategy development:
An SEO Company identifies key phrases or keywords that provide you an initial boost in rankings after which they create a long-term strategy around those keywords. They help businesses to compete with others using different techniques. Such as Google Penalty Recovery, link building, social media strategy, competitor research, etc,
Content creation:
The final step is quite time-consuming because it involves content creation. To get high rankings on SERPs, you need to have relevant and fresh content that showcases your brand value. This might sound simple but it’s not as they even improve existing content by adding more information or breaking a single article into several small parts so that pages load faster which in turn increases user experience.
On-going optimization:
Finally comes the stage where experts from SEO companies work towards improving the online visibility of your website. They monitor traffic using analytics tools such as Google Analytics and keep collecting data related to keywords being searched, geographical location of visitors, most popular, etc.,
How should an SEO company work?
Every SEO company works differently and according to available resources, what we can say is that they should try to deliver you solutions with the following properties:
Quality Vs Cost Vs Speed:
SEO professionals should consider all three factors before delivering any kind of solution for your business. They should not compromise on quality which could give you long-term benefits or cheap options resulting in getting ranked faster but for a short period of time. Similarly, they shouldn’t sacrifice speed over cost and vice versa. Every decision taken by them must benefit you in both the short and long run.
Optimize every segment:
Whether it’s a PPC campaign or an article submission through social media platforms like Facebook, Twitter! LinkedIn, every activity should be backed up by thorough research and effective analysis as well as content marketing.
Customer service:
A successful SEO company is one that keeps its clients happy. And that can be done only when the customer is kept abreast of every development in order to build trust between you and them. They should give you a clear picture of your product’s ranking. And how it evolves with time, in order to make an informed decision.
Efficient communication:
In the end, effective communication is what really matters because only then the client will be able to understand that they are receiving value from their investment. That is why SEO services companies must communicate with clients frequently in order to keep them informed about everything related to search engine optimization.
Benefits of hiring a professional SEO company:
Following are the benefits businesses get when they hire a professional SEO company to scale their sales and traffic:
More customers:
A successful SEO campaign can boost your sales exponentially by driving more traffic to your website. It will not only increase the number of visitors but also improve conversion rates because high rankings ensure that you are visible to a large audience, which in turn increases the probability of getting a lead that eventually turns into a customer.
Google Penalty Recovery:
In some cases when there is an algorithmic change from Google causing penalties on websites, an SEO Company can take care of it. They have experts who know what needs to be done and how it should be done so you don’t need to worry about anything except waiting for results. Professional companies fix technical issues including broken links within hours through various link-building strategies.
PPC management:
Other than SEO, companies can also arrange PPC campaigns to get qualified leads. It will help them get quality traffic on their website over a short period of time and the best part is that even though it’s a paid service you don’t have to make any investments in advance. You only need to pay after getting the desired results.
Increased Brand visibility:
This is probably one of the most important benefits. Because when a business gets ranked high on search engines it automatically increases their brand visibility which means they get more referrals from existing customers as well as attract potential new audiences who prefer using the internet while making purchases decisions. In other words, an increase in rankings equals increased trust among users resulting in generating more revenue for your company.
Wrapping up!
An SEO company can play a pivotal role in growing a business digitally. Hiring a professional SEO agency can drive you more sales, traffic, and traction for your business.