It’s not easy to get your pages ranked on Google or any other search engine. Certainly, it takes effort, knowledge, but above all fine execution to achieve results. You can write content but it’s a whole new world to write SEO optimized content that ranks and leads to website traffic and lead generation. Most content writers can find it exhausting to write SEO-optimized content and find it confusing as well to get their pages ranked.
In this blog, we simplify the process of writing SEO friendly content that can lead to more sales and revenue for any business. After reading this blog, you’ll have a fair idea of how to write content that ranks on Google and abides by its guidelines.
How To Create Content That Generates Organic Traffic?
Content is useful for attracting leads and bringing organic traffic provided it’s visible on the search engines. Writing SEO friendly content ensures that content gets placed high for the intended search result. Given below are the points you should consider to generate SEO friendly text:
1. Focus On User-First Content
With Google’s ever changing algorithms, it becomes fairly complex to create content that follows its guidelines. However, the guidelines always state to put the user first. Content creation should be done with the end reader in mind and should not be implemented to please the search bots.
Certainly, it should be optimized for the search engines but the primary purpose should be to provide some sort of value to the user. People search on search engines because they want answers to their queries. Most certainly Google pushes those content that provides value to the user. Hence, keeping the reader in mind while creating content should be the priority. In short, write for humans and not for machines.
2. Never Create Thin Content
On your website or in blogs, always ensure that you never write thin content which is content that’s of no value or relevance to the reader. Avoid thin content, keyword stuffing, or any invaluable content that’s of no use to the user. With every page, try and provide some value to the users.
Always include relevant CTA’s, meaning, and answers for users in your content. Hence, always strive for a balance between providing rich content and following all the guidelines of Google. You can implement the EAT principle:
- EAT means expertise, authoritativeness, and trustworthiness.
- Google recognizes these EAT factors before ranking any content.
- To simplify, the content should help the readers, must come from a professional source, and should be updated regularly.
Any content that follows EAT principles is likely to get ranked higher.
3. Always Provide Accurate Information
Ensure to get your information from genuine sources and present information as such. Any wrong information on the page can negatively impact the rankings. Untrustworthy content or wrong information can push the rankings down for a page.
Google also refers to some critical pages as YMYL(Your Money Your Life), or more specifically those pages where providing wrong information can harm a reader’s well being. YMYL topics can include news, government, online shopping, and more. Especially content for these industries should be fact checked by the writer. Hence, pages with these types of content are heavily monitored by Google.
One thing remains common which is to provide value to the users, be it any content page. The search engines are all about providing relevant answers and hence, you should make sure to present accurate information to the users. Follow EAT principles, and avoid any penalties.
4. Understand User Intent And Then Create Content
User Intent is knowing why would the searcher read your content. Once you understand that, you accordingly create content and your content flows in a certain way. With organized content, the user experience enhances, thus boosting the ranking of a page. The content also becomes more shareable if it’s organized well and concisely presents the information.
With fine keyword research, it’s easy to put together a content strategy that focuses on user intent. Hence, create an experience for the searcher with your content. Also, focus more on writing content that focuses on long-tail keywords. With long tail keywords, you’re more likely to answer user queries with your content as queries or questions tend to have more words.
5. Perform Competitor Analysis
To beat the competition, it’s vital to know what your competitors are up to. It’s always a great idea to understand what your competitor’s content strategy is. By understanding their content plan, you can certainly optimize your strategy and outdo your competitors. It is for this reason competitor analysis is considered crucial.
Conducting frequent content audits and undertaking competitor analysis, in part, to recognize your competitor’s best performing keywords is always a good strategy. Learn from your competitor’s successful implementations and better them for your implementation. You can use keyword research tools, or even monitor trends in your niche to know where the industry is headed or what your competitors are planning. With close monitoring of content activities, it’s easy to know where your competitors are headed.
With the steps that are mentioned in this blog, it’s fairly easy to construct SEO-friendly content. After SEO-optimized content, a website can rank higher and generate more traffic. With more leads, generated revenue can increase. Also, more visibility leads to market dominance, trust, and reliability. Overall, it’s a good proposition to start creating user friendly, SEO-optimized content as it can transform a business for good.