These days whenever we get any questions on our mind, the first solution that comes out is to google it. And we can assume you are one of us as well. Also if you do so, you must have noticed two boxes named “People also search for” and “People also ask” on the first page of Google containing search results.
Basically, the first one is the set of most searched keywords related to your search and the second one is the set of questions and answers which can resolve the doubts in your mind regarding your searched topics.
These boxes can be beneficial for you from two perspectives. The first one is, if you are generally finding the search results, you will get the answers and information regarding the search topic.
But if you are a blog writer or website content writer, the second perspective is for you. It can make a hell and heaven difference in your content, the rank of your website, and its traffic. The way search engines are being more and more dynamic, these types of features can create spaces for the SEO of bloggers.
If you are interested in these and want to explore more of these things, this article will surely help you. Here, we’ll talk about things like, “People also search for” and “People also ask“, etc, its features, and how these can help you to grow. So, let’s get started.
What Is “People Also Search For” Or Simply PASF?
First, let’s start with what is the “People also search for” box in Google. “People also search for” or PASF in short is a box that contains some related keywords and topics with your searched topics.
We can take the example of the YouTube algorithm to understand it better. Just like the videos related to the video we watch on YouTube comes under the section of related videos behind it. Or the similar videos we watch always come in our YouTube feed. The algorithm of “People also search for” works similarly.
Some similar keywords which are related to your search come under this section on Google’s SERP or search engine results page. These keywords are based on the algorithm run by Google’s AI and are the most searched things when people search for topics related or similar to your latest search.
Many times you may be confused about the exact things to search for to get the accurate solution for your problem. And this “People also search for” covers you up there to help you to find out the right keyword to search with.
This improves the browsing experience a hundred times and also helps you to reach your desired result on the search engine results page. And this can be helpful for SEO, which we shall talk about in the later parts of the article.
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Significance of PASF for SEO
As we have discussed earlier about the benefits of the “People also search for” section of Google SERP like providing the appropriate keywords for the users to make their browsing history more awesome.
But apart from this, there is another aspect to see how it’s crazy beneficial for SEO optimization. You can relate if you are indulged in blogging, search engine optimization, etc.
As the keywords provided in the “People also search for” section are collected directly from the database of Google and provided by the AI of the search engine itself, it ensures that these are the most popularly searched keywords used by the users. And you can easily understand the preference of your audience and create the best SEO content. This will help you to encourage the traffic and reach for sure.
People Also Search for Keywords
Many of you might hear of the term, people also search for keywords and get confused about what it is. It’s nothing but the keywords suggested in the section “People also search for“, which we have already discussed earlier.
How to use PSAF at the best
Now it’s time to enter into the most interesting part of the article if you are associated with content creation on the internet. There are ample ways to get the most out of it.
To make your content more SEO-friendly:
You can use the “People also search for” keywords to make your content more SEO-friendly and rank higher in search results in Google SERP. Once you decide on the primary keyword for the content, you can search for it on Google. And there will be many PSAF keywords that are provided by Google itself from its database. So you can easily figure out what other keywords to use in the article to increase your on-page SEO. And your page can rank in Google searches too.
You can easily research the content you want to write with the help of “People also search for“. Let’s explain how. Once you put the topic in the browser, you’ll get ample PASF keywords there. You can go through them and the top-ranked websites there for every keyword. And you can also get the references, ideas of search intent around that keyword, and many more. Then you can create your content to make it better only.
For long content:
A long-form content is usually 2000 to 5000 words. So you must cover all the topics in depth and detail. Also, you should cover as many subtopics related to that primary topic as you can so that the user doesn’t get compelled to go through many websites to understand them in detail. And when you research through the “People also search for“, you already get many sub topics which are on demand related to that topic. You can cover all of them according to the need of the content.
For exploring more content ideas:
“People also search for” is probably the best place to start your hunt for new content ideas. When you search for some topics the keywords you get from the “People also search for” box are the most searched keywords around that. And these are the only things needed to increase the reach of your website as well as its rank. You can explore those content ideas and use the tags as well to rank higher in the search engine.
To understand the search intent through PASF:
You can check the search intent of various topics through “People also search for” as well. Search intent is actually what the most searched thing about the keyword is. From the PSAF keywords, you can check the Google search engine results page. And from the top-ranked article there you can easily derive the search intent of that topic. For example, let’s take the keyword “SEO optimization”. If most of the top-ranked articles are about “What is SEO optimization”, then this is the search intent of this particular keyword.
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What is “People also ask” or PAA
After discussing “People also search for” in detail, let’s talk about “People also ask” or the PAA in short. It is another feature that Google has added to provide a better browsing experience for its users.
This is actually a section containing some questions related to the topic you have searched for along with the short answers of them from the top-ranked websites. And you can also go through the website as the links are given below the answers. And check out the total article to explore the topic more.
There seems to be an infinite number of questions in the “People also ask” section of SERP. Every time you click on any of them some more related to that appears there.
Interestingly, the format of the answers given to the questions in the “People also ask” sections is not in a particular format. They vary in different formats like texts, images, lists, etc according to the need of the question which is most suitable for the users to understand. That makes your experience more than awesome.
Significance of “People Also Ask”
The “People also ask” section was introduced by Google and became popular due to many reasons as it made the browsing experience of the user more easy and smooth.
It helps you to find out the appropriate question along with the answer from the top-ranked sites in case you are confused or not confident enough about the exact thing you should search for.
Another reason which makes “People also ask” better is that it helps you to get your answer to the questions without an extra click as it provides the exact part of the whole content which you need.
You can explore various answers from the infinite questions related to your search on one page at the search engine results page of Google without entering into any of the websites and you can compare them as well.
If you are a content writer and want to write about a topic, you can get the search intent of the topic from the “People also ask” section. In case you don’t know what search intent is, you can check the “To understand the search intent through PSAF” section of the article to understand it better.
How to rank in “People also ask”
There are multiple ways to rank in the “People also ask” boxes. And if you are a content writer, you must know about these and try to gain more reach for the content.
Sub-headers with questions: To rank in the “People also ask” boxes, you can try using questions in the sub-headers of your content. This helps the search engine to get that the particular section of content contains the answer to that question.
Using lists: Using lists instead of creating tables in your content is a great idea to rank in the “People also ask” section. As it’s difficult sometimes to visualize a whole table in the PAA boxes, but a list can resolve the issue. And Google prefers to show enlisted answers in the PAA section as it answers the questions more clearly and aptly.
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Using short portions to describe the topic: When a short portion describes the overall topic at once, it answers the question in short. And Google is also keen to use this type of answer in the “People also ask” boxes.
PSFA vs PAA
It’s often seen that people get confused over the comparison between “People also search for” and “People also ask“. Even if both of these were introduced by Google to make its SERP more dynamic, these two serve totally different purposes.
“People also search for” is to help you with more keywords related to your search to give more apt results for your search.
Whereas, “People also ask” is all about some questions along with answers related to your search which can give you the best and most direct results for your query.
Hope, now it’s clear to you and from now on you can easily differentiate between them.
Best PSAF Keyword finding tool
If you are a blogger, you must know the importance of keywords to write content. There are a lot of keyword-finding tools available online for free.
SEMrush: This is an amazing keyword-finding tool available online. Not just for keyword research, you can perform almost every action related to content writing like improving SEO ranking, etc all on this platform.
Keywords Everywhere: This is one of the best tools available for keyword research on the internet. You can get PASF keywords, related keywords, and every other thing you need to make your content SEO-friendly here. You can get the Google chrome extension of this as well. It’s very useful.
“People also search for” and “People also ask” are one of the best things introduced by Google. These two are capable of making the SERP dynamic as well as helping the writers to increase the on-page SEO and rank of the sites.
Hope you find it useful. Please don’t forget to leave your valuable feedback for us. Thank you and happy reading.