News websites are not in the same lane as regular websites. With a regular stream of fresh content, news websites have various advantages when it comes to bringing the traffic. However, there are certainly unique methods to implement SEO when it comes to news websites, including Hindi news sites.
Just putting out the latest news on the website doesn’t ensure visibility and traffic. News websites have their way of bringing traffic and to get a leg up in the competition, this blog covers all that you need to know.
What Is Hindi News Websites SEO?
News websites exist on Google in multiple languages. Hindi news websites are meant for providing news to readers that read and speak Hindi. These news websites’ SEO specifically, aims to rank in those regions where Hindi speakers are found and those who wish to read Google news in Hindi.
News website SEO tactics are adopted and moulded as per the language. This can be done for any language, including Hindi, thus, making the Hindi news website SEO process effective, if implemented correctly.
What Are Some Of The Ways To Optimize Hindi News Websites?
As stated above, it’s possible to optimize any website in any language. These are some of the practical ways to optimize a Hindi news website:
1. Do The Keyword Research Accordingly
If you have a news website in Hindi, then, you need to make sure to conduct keyword research accordingly. Think of the user who’ll be typing the search query in Hindi. If you have your keywords in English, your website most likely won’t impact a Hindi reader. Adjust the keywords as per the language and Hindi is no exception. You can even utilize competitor research to understand what keywords your competitors are using and accordingly select your keywords in Hindi.
2. Write Quality Content Quickly
News websites rely on a constant stream of information. The idea should be to write on the hot topic quickly. As news is exciting for a day or two, you need to cover the news quickly and then move on to the next big thing.
Also, Read – How Much Does An SEO Company Cost In India.
Certainly, the content should be written in Hindi and this includes title and page content. Moreover, you should actively try and avoid duplicate content. Articles need to be original, and fresh and need to have their spin to be found organically. Don’t just copy news for a quick article publication. In case, you have delivered plagiarized content, you can:
- Set up 301 redirects to the original publication.
- Edit the content to make it unique.
- You can use the rel=” canonical” attribute to link to the original.
Write well-structured, grammatically accurate content to enhance readability. To constantly drive traffic to your Google news Hindi website, you need to pump in more news each day. If Google bots find new stuff on the website with each crawl, they’ll crawl the website more often, leading to increased crawl speed. However, if you wish to write news articles that generate constant traffic, you can focus on writing evergreen content or news articles that remain relevant for a long time.
Write expansive content to lower the bounce rate and make sure to include your keyword in the first paragraph itself.
Note: Write the URL of your page in English as most browsers support English only. A URL written in Hindi will most likely show special characters in the URL that are not acceptable for Google search rankings. Also, include the date in your URL so that Google and the reader both can identify the news origination time.
3. Your Content Must Show Up On Google News
To enhance your article’s reach, your news must be visible on Google News. Google News articles appear in featured snippets and they get over 535,000,000 visits per month. Check the ownership of your site with Google Search Console. After this, you can apply for your website inclusion in the Google News Publisher Center. Keep your settings updated and proceed with updating articles consistently. Also, verify the Google content and webmaster guidelines.
You also have to keep in mind the technical requirements to make sure that Google can crawl your Google news Hindi website and understand the pages. Make it known to Google by using Hindi content that the website is for Hindi users. You can even set the language of the document on a variety of text by using the lang attribute and set this to Hindi. Keep the technical requirements tight.
After checking the technical requirements, submit your website for Google’s approval. It’ll take 3 weeks to know whether your website is approved or not.
Once the website gets accepted, keep on uploading Google news in Hindi to drive more traffic. Google News works on the same, standard SEO principles as organic search. Keyword optimization, social shares, and content uniqueness, they’re all parameters to rank better and achieve more visits from Google News.
4. Have A Brilliant Website Architecture
Hindi news sites just like any other news websites are large by nature and assuring smooth navigation and interface can be an uphill task. Having a top-notch website architecture ensures that the website is navigable for readers and is easy for search engines to crawl.
In this case, the organization of the website becomes of prime importance. Focus on the tags and categories that you’re utilizing and check whether they’re working for you. Since the website is providing Google news in Hindi, make sure to put the navigation in Hindi to make it clear to Google as well.
Keeping it simple for the user and the search engines is the trick. If multiple tags are found with little content, then, in that case, it is much better to group things into a small number of pages with more content.
It’s much better if you keep your Google news Hindi website clicks or navigation depth as low as possible. It shouldn’t take too many clicks or time for the user to move from your homepage to the page that they wish to browse.
The shallower the site is, in terms of links, the more likely every page on your website will be indexed. Since search bots crawl different website pages with the aid of links, it’s more likely that every page will be indexed if the website structure or interlinking is simple.
Adding pagination has also helped websites improve their navigation. Instead of adding just the next and previous buttons at the bottom of the page, you can specify particular pages making it convenient for the users to navigate.
You must include a search bar so that users can quickly find articles that interest them. Building breadcrumbs, one to the home page and another to the news categories, will also likely help your Google news Hindi website.
5. Technical Parameters Should Not Be Ignored
Your news website should work smoothly and without any glitches. Building XML sitemaps for crawling and indexing must be done. Hindi news sites or any other news site should contain news from the last 2 days only. Update the sitemap with content from the last 2 days instead of making new sitemaps regularly. To make it easier for you, there’s also a Yoast plugin for building XML sitemaps for news websites.
Moreover, your XML sitemap should contain 1,000 URLs or less. You can include more by breaking the sitemaps into numerous sitemaps. Do not exceed more than 50,000 sitemaps in the sitemap index file of your website.
Also Read – Website Optimization – A Brief Technical Guide
It’s better to use the .in as a top-level domain for Hindi News sites. Also, to keep in mind is that successful Hindi news sites build sitemaps using non-Google plugins. Google sitemap generator, sometimes doesn’t correspond to your specific news articles.
If you wish to provide Google news in Hindi smoothly, your site needs to work at double. First, start by improving the load speed of your Google news Hindi website. To do this, implement the following measures:
- Host website on a fast server network.
- Minimize page code
- Optimize the images that include compressing images, adding alt tags, etc.
- Use fewer redirects or try not to use any.
- Utilize AMP or Accelerated Mobile Pages to build faster-loading versions of your articles. AMP, as a publishing technology, helps with removing formatting and making page load speed quick for users. You can even use a WordPress plugin for building an AMP website.
If you wish to successfully provide Google news in Hindi, then you must optimize your website for mobile usability. As mobile usage has increased, it has become essential that your website responds smoothly on mobile devices. Any Hindi news sites can take care of the following things for mobile optimization:
- Use a responsive design that fits any screen size.
- You can use larger fonts such as -16 pt. or larger.
- Leave space between lines and paragraphs, images, buttons, or other page elements.
- Remove obstructing popups. The only exceptions are age, content, or cookie-related popups.
6. Don’t Forget About On-page And Off-Page SEO
SEO for your website should be implemented, as usual. Optimize your Google News Hindi website with proper keywords and density.
For On-Page SEO, you can keep the following pointers in mind:
- Try to begin your title tag with your keyword. Also, wrap your title in an H1 tag and add modifiers such as “2020”, and other keywords in Hindi to rank for long tail versions of your keyword.
- For the subheadings, choose the H2 tag, H3 tag, and further on.
- Use reasonable outbound and internal links.
- Produce engaging images, videos, and diagrams on your website so that the user interacts more with your content.
- For the meta description, it’s best to use a combination of English and Hindi. If a user is searching for a term such as “How To Play Uno In Hindi”, then, your Google News Hindi site can start ranking for such search terms.
Even Hindi news sites just like other websites require a good amount of backlinks to get ranked. Here are the things you can implement for Off-Page SEO:
- You can cite your news articles as a source somewhere. Guest posts are also effective at building links.
- Submit your news articles to dedicated directories. With a high domain authority, these directories can give a solid boost to your online ranking.
- Make use of specialized forums to spread your content and build authority in your niche.
7. Utilize The Power Of Social Media
To make individuals aware that your website provides Google news in Hindi, you can use various social media platforms. You should frequently post news in Hindi on your social media channels.
Be present on every social media platform where your audience is likely to be. Aim to get 25% of your traffic from social media. With frequent posting, you should also analyze your performance and see if your social media strategy requires any improvement. Also, look at your competitors and analyze their performance and see what you can do to improve yours.
Study the times you’re getting the most visitors and accordingly, post on your social media handles on those times. Include social media links on your post so that users can connect with you on social media. WordPress makes this step super easy.
Hindi news sites SEO can be quite a different task than your usual websites. However, if you execute the steps that are mentioned in this blog, you can see results for your Google news Hindi website in no time. With these steps, traffic, rankings, brand name, and authority, all can get built in a limited time and the profit is incomparable for your Hindi News website.