The process of optimizing the rank of a mobile app in the search result of an app store is known as App Store Optimization. You will be able to gain more number of potential customers if your app is capable of ranking in the top list of the search results of the app stores.
With proper App Store Optimization services, the visibility of your app will increase and as a result it will tend to translate more traffic to your app page.
Important tips for App Store Optimization (ASO)
For getting the most out of ASO, you need to determine the crucial understanding of your target customer base and also know the exact keywords that most of your customers are using for finding apps similar to yours. Besides these, the other tips you can follow for best ASO in 2021 are as follows:
- Provide a good descriptive title: Providing a good name will not only help the customers in identifying what your app provides to its users, but it can improve your app ranking as well. Every app store like Google, Apple will give you limited characters for your title, hence make sure that your title is concise as well as most informative besides remaining within its limit.
- Use keywords wisely: Just like title, your keyword will also play an important role in optimizing the rank of your app in app store. Simultaneously, handling of keywords will also vary from Apple app store to Google app store. For Example, Apple will provide only 100 characters for all your keywords, hence also try to use the keywords in the wisest way.
- Describe your app nicely: For both Apple as well as Android apps, the description of the app will act as the landing page of the app. So, with the inclusion of the best description, your app will help you to make more sales. Hence, providing a good app description should be considered as one of the most important part of App Store Optimization Strategies. While describing your app, try to assume that your users know nothing about your app and you are supposed to provide the basic details clearly and concisely.
- Add an App Preview Video: Some studies revealed that almost 85% of the internet users watch videos online before making purchases online. By adding a video for your App Store page, you can provide your users a better insight into what your app can offer them. This technique is considered very important for making your app page rank even higher as video is considered as one of the most valuable digital content.
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