Developing a content marketing strategy is easier than you think and it should not feel overwhelming to you. Whether you run a startup or a small-scale business, a content marketing strategy will help you get ahead of the competition. As the majority of the marketers are now focusing on preparing quality content, you should also take an edge and get started with it.
If you are new to content marketing and looking for effective ways to develop a full-fledged strategy then we have got you covered. In this post, we will have a look at some best tips that will help you develop an effective content marketing strategy.
1. Your goals and objectives
Before you start making your content marketing strategy, it’s important to first figure out your goals and objectives. It is important to keep your business goals in mind while drafting strategies, as it will help you generate maximum traction. Going by this strategy, you can enhance the overall ROI and help you reach the right target audience. Creating a content marketing strategy requires significant efforts and it’s always better to align your objectives and break down the strategy. Whether you want to generate more traction, leads, or improve brand awareness, your strategy should be able to meet your business goals.
2. Identify target audience
The next step towards creating a content marketing strategy is to identify the target audience and then prepare a content marketing strategy. You don’t have to target every visitor coming to your website. It’s important to first create an ideal customer persona and then draft a strategy according to that. There are several factors that you can consider while preparing customers’ persona. Factors like demographics information, age, buying preferences will help you a lot in identifying the target audience. Considering these factors will help you cut down all the unnecessary information from your campaigns. Look at your Google Analytics to gather relevant information.
3. Competitive analysis
Performing competitive analysis is important as it gives you a perspective about what others are doing and what things are working for them. You can begin the competitive analysis by picking a couple of top companies and start analyzing their content strategy. Focus on what blogs they are posting, what content they are pushing on social media, and what kind of guest posts they are publishing. All these things will help you prepare an action plan and make it easier for your team to start executing the key activities. You need to find gaps that your competitors are missing and you can fill them with your quality content.
4. Check your resources
Content marketing is easy but you need to have the right people to execute things in the correct manner. If you look at this process from a broader perspective, you will need people with different relevant skills to make it successful for you. The first individual you need is a content marketing manager who will be responsible for managing the entire process and keeping a check on the results and executions. Other than this, you will need professional writers who will create the content. While hiring the writers, ensure they also have basic SEO knowledge. It will help you hone the SEO aspect of the content as well. In the end, you will need a graphic designer that will help you with creating high-quality graphics.
5. Topic and keyword research
Keyword and topic analysis are the most important aspects of your content marketing strategies as they act as a foundation. Start with comprehensive keywords research and pick those keywords that have higher search volume and low competition. By doing this, you will get an opportunity to rank on certain keywords much faster. Target long-tail keywords that are popular among potential customers and have low competition. Based on the keyword research, start preparing content topics and ensure you cover almost all possible information about a topic. It will help you improve the retention rate and visitors’ repeatability.
6. Accumulate your strategies
It’s easy to get overwhelmed with so many strategies in your mind and it’s difficult to pick the right ones. It’s where brainstorming with your teams comes into place. Sit down with your team and figure out what ideas to pick and start building content for promoting your brand. It will help you recollect ideas with more accuracy and finish that missing while first ideation. Initially, you can also try to A/B test your ideas and then see what works for your brand. It happens that the same thing that is popular among customers works for one company and the other company finds its inefficiency.
7. Auditing existing content
You need to fix your existing content with relevant keywords and updated statistics. Google and other search engines focus on showing the right and the latest information to their visitors. So, it’s important that you update all the existing content with relevant stats and figures. If you feel that some of your contents are not relevant at this point in time, consider removing them. It is because they are not adding any value to your customers.
8. Build a content calendar
An editorial calendar is important to keep your content schedule intact and ensure that nothing important is getting delayed or missed. For this, you need to figure out the overall frequency of your content. For example — how many times do you want to publish content in a week or a month. An editorial calendar is a must-have aspect of your content marketing strategy.
9. Promoting content
Once you create and publish your content, it’s important that you start promoting it as you want to ensure it should reach all the relevant audiences. Prepare a full-fledged promotional strategy that will help you get the maximum benefits, traction, and ROI for your company.
10. Tracking and improvisation
Last, the most important aspect of a content marketing strategy is how well you track and improvise your activities. Keep a separate sheet to maintain the performance of all articles that you are publishing along with the guest posts. It will help you improvise things faster.
Content marketing strategies are important for your business to stand apart from the rest. Get started now to take an edge in your competitive industry. As search engines are emphasizing content more and more, it’s the right time to get started with a robust strategy.